Resarch & Planning: Audience Theories

Audience Theories  

• The Hypodermic Needle Theory: Its as if the intended message is going straight into your brain, basically it has a strong effect on the audience.
• Cultivation Theory: the theory which examined a long term effect on the audience of interacting with media.
• Desensitization Theory: There is that much violence used in media it doesn't have an emotional impact on us, its kind of like were used to seeing it so it doesn't seem as bad. 
• Copycat Model: Copying something you see in a film.
• Uses And Gratification Theory: Instead of the message going straight into the brain we take bits out of the media that we want to take in, but we block out the things we are not really interested in.